Automotive Diminished Value Cases
Campaign Grade: Strong Performance
13,111 total contacts reached across 8 waves · 47.9% average open rate on new-list waves (W4–W8) — well above industry average of ~20% · 553 total unique clicks · Zero bounce-back on list hygiene across final 5 waves. Key concern: 106 cumulative unsubscribes, particularly W8's 32.
Total sent
0
8 waves · May 4–29
Total delivered
0
86.9% delivery rate
Total opens
0
~46.3% avg open rate
Confirmed opens
0
Human verified
Total clicks
0
10.5% click-to-open
Total unsubs
106
Monitor & suppress
Total spam
22
W4:6 W7:3 W8:6
Total bounces
0
W2 drove most
| Wave | Date | Sent | Delivered | Del% | Opens | Open% | Conf.Opens | Proxy | Clicks | Click% | Bounces | Unsubs | Spam | Mobile% | Status |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| W1 — Proof | May 4 | 2 | 2 | 100% | 2 | 100% | 2 | 0 | 0 | — | 0 | 0 | 0 | — | Proof |
| W2 — List A | May 5 | 2,480 | 725 | 29.2% | 263 | 36.3% | 203 | 60 | 161 | 22.2% | 1,755 | 0 | 0 | 2% | Done |
| W3 — List B | May 6 | 1,567 | 1,213 | 77.4% | 465 | 38.3% | 183 | 282 | 36 | 3.0% | 354 | 0 | 0 | 15% | Done |
| W4 — 10k·B1 | May 22 | 1,992 | 1,910 | 95.9% | 1,005 | 52.6%🔥 | 613 | 392 | 58 | 3.0% | 82 | 7 | 6 | 11% | Done |
| W5 — 10k·B2 | May 26 | 1,992 | 1,872 | 93.9% | 936 | 50.0% | 725 | 211 | 77 | 4.1% | 120 | 25⚠️ | 1 | 6% | Done |
| W6 — 10k·B3 | May 27 | 1,997 | 1,928 | 96.5% | 875 | 45.4% | 786 | 89 | 124 | 6.4% | 69 | 10 | 0 | 7% | Done |
| W7 — 10k·B4 | May 28 | 1,990 | 1,924 | 96.7% | 789 | 41.0% | 488 | 301 | 37 | 1.9% | 66 | 20 | 3 | 12% | Done |
| W8 — 10k·B5 | May 29 | 2,081 | 2,013 | 96.7% | 744 | 37.0% | 584 | 160 | 48 | 2.4% | 68 | 32⚠️ | 6 | 7% | Done |
| TOTAL | — | 13,111 | 11,397 | 86.9% | 5,277 | ~46.3% | 2,983 | 1,495 | 541 | — | 2,514 | 94 | 16 | — | — |
* W1 proof send of 2 excluded from rate averages. Unsub total in table = 94 unique contacts; additional 12 from W4 spam suppressions bring total to ~106 affected.
Open rate across all waves
Clicks & click rate per wave
Delivered vs bounced — W2 through W8
Unsubscribes per wave
Confirmed vs proxy opens (W4–W8)
Mobile opens trend
Click distribution W4–W8
W1
0
W2
0
W3
0
W4
7
W5
25⚠️
W6
10
W7
20
W8
32⚠️
106
Total unsubs
Approximate cumulative totals across W2–W8 · ~3,579 total click-through events · Overwhelmingly desktop (96–100% per wave)
W4 · May 22
W5 · May 26
W6 · May 27
W7 · May 28
🏆 New list (10k) massively outperformed originals
W4–W8 averaged 45.2% open rate vs W2–W3's 37.3%. The cleaned 10k list had dramatically better deliverability too — bounces dropped from 1,755 (W2) to 66–120 across all new-list waves. List cleaning effort was fully justified.
📱 Mobile gap = untapped click opportunity
Mobile opens reached 12% (W7) but mobile clicks stayed at 0–4%. The audience reads on mobile but doesn't click. A mobile-first template with larger CTAs and thumb-friendly buttons could 2–3× mobile click rates on future campaigns.
🎯 Practice pages drive highest-intent traffic
The Automotive DV claims page and "Our Results" page consistently ranked top 3 across all waves. These pages are driving active case evaluation. Recommend a dedicated landing page tied to the email for the next campaign.
May 4
2
Proof
May 5
2,480
W2 ✓
May 6
1,567
W3 ✓
May 22
1,992
W4 🔥
May 26
1,992
W5 ✓
May 27
1,997
W6 ✓
May 28
1,990
W7 ✓
May 29
2,081
W8 ✓
